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Rosemead – Members of the Board of Directors of the Republican National Hispanic Assembly of Greater Los Angeles (RNHA LA) met this week and unanimously selected Luis Alvarado to serve as their Chairman.

A lifelong Republican, Mr. Alvarado brings his organizational, business and political experience to the chairmanship. In this voluntary position, he will oversee the implementation of the organization’s mission and the formation of new chapters across Los Angeles county. He will continue to build a membership fostering the principles of the Republican Party in the Hispanic community, encourage Hispanic Americans to assume influential roles in Republican party activities and to increase the number of elected Hispanic Republican officials while developing and maintaining an effective network of Hispanic Republican leaders.

Mr. Alvarado is a native of Los Angeles, the eldest of 5 children, and descendant of migrant parents from Mexico and El Salvador, Central America. A product of the local public schools, he attended West Los Angeles College before transferring to Cal State Los Angeles to study Political Science. Like Los Angeles Councilmembers Tom La Bonge and Wendy Greuel and Los Angeles County Supervisor Mark Ridley-Thomas, Alvarado served a 2 year term on the Los Angeles Youth Advisory Council to the Mayor representing the 10th District. He served his country in the US Army Reserve 311 COSCOM for 4 years.

Mr. Alvarado is President of La Nueva Luz Communications and Agents Commercial Insurance Services. He is a member of the Board of Directors and serves as Chairman of the Education Subcommittee of the Latin American Insurance Agents Association. Previously he worked in the hotel and retail industries, serving as Director of Safety and Security at the prestigious Peninsula Hotel Beverly Hills, and serving as President and Boardmember of the Southern California Directors of Security Association.

An avid political activist, his involvements date back to the Ronald Reagan and George H. W. Bush campaigns and most recently he served as the Los Angeles Region Chairman for McCain/Palin. Alvarado assisted the communication component of the McCain/Palin campaign as a surrogate speaker for both the English and Hispanic media and was selected as a Delegate to the Republican National Convention.

In his little spare time, Luis is in avid boater, golfer and a certified BBQ Pit-Master. He is has been married for 14 years to Lupe Munoz-Alvarado, President of CORE (Communities Optimizing Resources in Education) Consulting in Los Angeles.

“I’m looking forward to sharing the Republican values of hope and opportunity for all thoughout the Hispanic community, encouraging others to become involved and, if they choose, become the elected decision makers for our future,” Alvardo said.